Bio-Circle fills blind spot in global distribution network


Wi-CareBio-Circle Surface Technology GMBH was established back in 1985 in Germany as a university spin-off. Thanks to its continuous focus on R&D, the company has become the global market leader in the development, manufacturing and distribution of biochemical surface technologies for cleaning and welding applications.

The Bio-Circle products are available in over 55 countries worldwide, but the Middle East remained a blind spot in the global distribution network. ConMEC is now leading the expansion of Bio-Circle in Saudi Arabia, Kuwait, Bahrain, Oman… with the first cleaning system already being delivered to customers like Saudi Aramco, SADARA and Tasnee.

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Last Updated on Thursday, 29 June 2017 12:32

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ConMEC helps innovative Belgian company breakthrough in the Middle East

The Belgian company I-CARE is ready to conquer the Middle Eastern market. With their innovative product Wi-careTM and the expertise of ConMEC, their consultants and representatives in the endeavour, they can be sure of a long term success.


Wi-CareA product that allows remote monitoring of critical equipment? It’s a necessity for any company with rotating machinery, whether it’s for a factory or a wind turbine. And thanks to I-CARE and its Wi-careTM wireless vibration and temperature transmitter, it’s a reality. Wi-careTM provides remote details on the health of your machinery by analysing vibrations, speed and temperature. With online real time information coming across 24/7, it’s perfect for keeping an eye on equipment, planning maintenance and improving machinery work conditions – even if the installations are located thousands of miles away from the person monitoring it.

Piloting companies to success in the Middle East
With an industry boom spreading from Egypt and Saudi Arabia to Qatar and the United Arab Emirates, the Middle East was an obvious market for I-CARE to approach. The only question was how to do it.
The answer? ConMEC, a company specialising in consultancy and business development in the Middle East. ‘It’s not just about asking whether it’s a good idea to launch your product in the Middle Eastern markets. You need to look at the steps you have to take to actually get there,’ explains Sam Verdonck, Business Development Manager at ConMEC. ‘There is huge demand for a product like Wi-careTM. But you need more than that to break into the market with any guarantee of success.’
I-CARE takes advantage of the services offered by ConMEC which acts as an agent on their behalf. ‘We speak the language, we know the culture, the ins and outs and we network with the right people. If I-CARE had needed to develop all this for themselves, it would have been like going back to square one. Instead, we act as export managers for them, taking care of everything from A to Z. They are able to sit back and enjoy the ride.’ For other companies wanting to replicate the success I-CARE is enjoying in the Middle East, ConMEC will be collaborating with Etihad Airways and Arab-Belgium-Luxembourg Chamber of Commerce to organise their second seminar on business and export opportunities in the Middle East. It will take place in the first quarter of 2015.

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Last Updated on Thursday, 29 June 2017 12:20

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Etihad Airways and ConMEC outline business opportunities in Gulf region

Diegem, December 2013 – Etihad Airways, the national airline of the United Arab Emirates, organized a first business seminar together with ConMEC, an Antwerp-based company that helps European SMEs with their export or expansion plans in the Middle East. With the seminar Etihad Airways and ConMEC reacted to the needs and questions of the many Belgian SMEs from different industries that are about to do business in the Gulf region. 60 people attended the first edition of this seminar, making it a nice success.

"We noticed that more and more Belgian SMEs seriously consider expanding towards the Gulf region, but hesitate due to the many practical questions they have. To help them find their way, we organized this seminar", Ann Ramaekers, General Manager of Etihad Airways in Belgium, said.

Advice on administration and culture
The seminar started with an introduction to the Gulf region by Qaisar Hijazin, Secretary General of the Arab-Belgium-Luxembourg Chamber of Commerce, followed by advice on administration and culture by an expert in business development in the United Arab Emirates and a few case studies from very different sectors.

Prof. Dr. Marc Noppen, Managing Director of UZ Brussel, elaborated on the expansion of the university hospital in Kuwait and Abu Dhabi. UZ Brussel has chosen a durable approach, involving local people. Paul Aeck, Export Manager Middle East at specialist in household linen De Witte Lietaer, talked about his thirty years of experience conducting business with countries in the Gulf region. According to him the main ways to make success last in the region are top quality and a perfect execution and handling. Wim Schelfhaut, CEO of Maintenance Partners, specialist in industrial maintenance, explained how, thanks to a good local partnership, the fast growth made it necessary to expand the warehouse four times already.

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Last Updated on Friday, 29 August 2014 17:17

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